Privacy Policy

Alfa Reputation (the “Company”), offers a variety of online reputation management services (the “Services”). The Company collects and uses information from you to operate its website alfarep.com (the “Site”). The Company is committed to protecting the privacy and security of your information. This Privacy Policy sets forth, among other things:

• • How the Company collects information.
  • What information the Company collects?
  • How the Company may use this information.
  • What information the Company may share and who the Company may share it with.
  • Your choices regarding the sharing of this information.

This Privacy Policy is governed by, and is subject to, the Company’s Terms of Service (“TOS”), which are available here, and which are incorporated into this Privacy Policy by this reference. The Company reserves the right to revise this Privacy Policy at any time by posting such revisions on this webpage. Any such revisions become effective as of the date they are posted on this webpage, which date is evidenced by the Effective Date at the bottom of this Privacy Policy. Your continued access and/or use of the Site constitutes your agreement to the revised Privacy Policy. If you do not agree to the revised Privacy Policy your only option is to discontinue access and use of the Site. The Company encourages you to periodically review this Privacy Policy.

YOUR ACKNOWLEDGEMENT AND AGREEMENT

Persons under the age of thirteen (13) are not permitted to communicate with the Company, access the Site, use the Services, or purchase goods or services from the Company. Persons who are thirteen (13) years of age or older but less than eighteen (18) years of age may communicate with the Company, access the Site, open an Account, use the Services, and/or purchase goods or services from the Company if, and only if, they have permission from at least one of their parents or legal guardians. Persons who are eighteen (18) years of age or older may communicate with the Company, access the Site, use the Services, and/or purchase goods or services from the Company. In no event may a person who is legally incompetent communicate with the Company, access the Site, use the Services, or purchase goods or services from the Company. In the event that you provide the Company with information pertaining to a person who is less than eighteen (18) years of age, that information is treated in the same manner as information you provide about yourself. By communicating with the Company, accessing the Site, using the Services, or purchasing goods or services from the Company, you consent to the Company’s use and sharing of the information collected or submitted as described in this Privacy Policy. If you do not consent to this Privacy Policy, you are not permitted to communicate with the Company, access the Site, use the Services, or purchase goods or services from the Company.

HOW DOES THE COMPANY COLLECT INFORMATION AND WHAT INFORMATION IS COLLECTED?

The Company collects personally identifiable information (“PII”) and non-personally identifiable information (“Non-PII”) through various sources, including those discussed below. For your reference, PII is data collected with an intention to specifically identify, contact, or locate a person, including but not limited to name, address, telephone number, and/or e-mail address. Conversely, Non-PII is data that is not used to specifically identify, contact, or locate an individual, including but not limited to zip code, gender, age, media access control address (“MAC ID”), and/or internet protocol (“IP”) address. In general, PII and Non-PII are collected from information you provide by contacting the Company via phone, email, or letter, as well as using the Services, purchasing goods or services from the Company, or using the Site. In some situations, PII and Non-PII may also be collected or supplemented from information passively provided by your device, its software, or files on your devices such as cookies or web beacons. Information that is passively collected is generally limited to technical information such as mobile subscription identification numbers, system identification codes, international mobile equipment identification numbers, international mobile subscriber identities, mobile equipment identifiers, subscriber identity modules, mobile serial numbers, equipment serial numbers, operating systems, build numbers, software versions, MAC IDs, and/or IP addresses.

The Company collects PII and Non-PII when you contact the Company, use the Services, purchase goods or services from the Company, use the Site, register for an Account through the Site, subscribe to the Company’s newsletter, or fill out a form on the Site. In general, the Company collects only the information needed to communicate with you, provide the Services, complete sales transactions, or operate the Site.

The Company may engage third party operators, such as an advertising network or a social network plug-in that collects or maintains PII. The name, address, telephone number, and email address of each such operator is listed below, along with a description of what information is provided to each operator and how each operator uses that information:

Facebook, Google, Microsoft

Website Contact Feature

The Company collects information about you when you contact the Company, use the Services, purchase goods or services from the Company, use the Site, register for an account through the Site, subscribe to the Company’s newsletter, open an Account, or fill out a form on the Site. The type of information that the Company collects may include, but is not necessarily limited to, your:

• Full name
• Address(es)
• Telephone number(s)
• Email address(es)
• Date of birth
• Contents of messages you submit to the Company
• Any information, data, or files (such as photographs, word documents, spreadsheets, or Adobe Acrobat pdf format documents) that you submit to the Company

Adobe, Adobe Acrobat, and Adobe Reader are trademarks of Adobe Systems Incorporated, which is a separate company that is not affiliated with or an endorser of the Company.

Use Information

The Company automatically collects information about how people access and use the Site (“Use Information”). When you access the Site, the Company collects information showing the type of device, manufacturer, operating system, build number, version number, web browser, mobile network provider, internet service provider (“ISP”), IP address, MAC ID, screen size, Unique Device Identification number (“UDID”), date/time stamp, referring uniform resource locator (“URL”), the webpages you access on the Site, the duration of time spent on each such page, crash logs, and other information related to your use of the Site.

Message Information

The Company collects data about messages and emails you send to the Company, including but not limited to information submitted through the Site (“Message Information”). Message Information may include the sending user, the recipient, date/time, attachments, and the contents of the message.

The Company retains the right to securely and permanently delete Message Information on a regular basis. When Message Information is deleted in this manner, it cannot be retrieved by the Company. Some Message Information may be stored or retained by the Company because it has a purpose other than transmission of the information. For example, if a user were to send an email to the Company describing a problem with the Site, an Account, or the Services, the Company may store that Message Information so that it can investigate and correct the problem, or to preserve a record of communications between the Company and its users.

Cookies and Other Digital Identifiers

Cookies are small, removable files that contain unique alphanumeric identifiers and are saved on your device. A cookie is created and saved in the local memory of your device when you use a web browser to access the Site. The Company uses cookies to collect Use Information and Non-PII, but does not use cookies to collect PII. If you delete this cookie or set your web browser to refuse requests to set cookies, the Site may not function correctly in whole or in part. By accessing the Site, you consent to the Company’s use of cookies.

Additionally, the Company may use pixel tracking technology to track the completion of transactions with the Company or its advertisers, the source information for those transactions, and your IP address, MAC ID, date/time stamp, browser type, and referring URL.

THIRD PARTY ACCOUNT INFORMATION

The Company may offer you the option to sign into your Account through a third-party service (i.e., via a single sign-on integration or service such as Log In with Facebook, or Log in Using Your Google Account). The Company hereby advises you that some information will be shared between that third party service and the Company. Information the Company received from such third parties shall be associated with your Account and will be covered by this Privacy Policy.

You may revoke a third-party service’s right to access your Account in the Settings section of your Account. Revoking such permission will disable data access between the third-party provider and the Company.

HOW DO I CORRECT AN ERROR?

You can review, correct, update, or change your PII, so long as the change is factually accurate, by contacting the Company’s Customer Service department at admin@alfarep.com.

HOW DOES COMPANY USE THIS INFORMATION?

The Company may use the information collected from you for any legally permissible purpose in the Company’s sole, absolute, and unfettered discretion, including but not limited to those uses detailed below.

Operation of the Site, Communications, Sales Transactions, and Provision of the Services

The Company may use some or all of your PII and Non-PII to operate the Company, enhance or improve the Company’s operations, operate the Site, improve the Site, process transactions, provide the Services, personalize your experience, communicate with you, notify you about changes to the Company’s products and services, provide you with customer service, service your Account, detect and address technical issues, and improve its operations, products, and services. The Company may also use your PII and Non-PII to verify your identity, verify your Account status and, where the Company determines in its sole, absolute, and unfettered discretion, the content and validity of the information you provided to the Company.

User Research and Marketing

The Company may use some or all of your PII and Non-PII to research and develop marketing campaigns, optimize marketing spending, and measure the effectiveness of advertising, product development, and marketing campaigns.

Disclosure of Information

In general, the Company does not disclose or share your PII or Non-PII with any third parties, except in the limited circumstances listed below. The Company will only disclose or share your PII or Non-PII in those situations where it is deemed necessary in the sole, absolute, and unfettered discretion of the Company:

Service Providers. The Company may provide your PII and Non-PII to third-party service providers that the Company has retained to assist it in providing the Services or operate the Site. These third-party service providers may include, but are not necessarily limited to, cloud computing providers, content delivery networks, analytics providers, hosting providers, and email service providers.

Business Transfers. The Company may disclose or share your PII and Non-PII if it is necessary in connection with a business transfer, such as a merger, acquisition, asset sale, or similar event. If the Company is involved in a business transfer, you will be notified by email or by a prominent notice on the Site.

Legal Requirements. The Company may disclose or share your PII and Non-PII if it is required to do so by law or if it is in good faith belief that such disclosure is necessary to comply with a subpoena, court order, legal process, or other legal obligation. The Company may also disclose or share your PII and Non-PII if it believes that such disclosure is necessary to protect the rights, property, or safety of the Company, its users, or others.

Protection of Company’s Rights. The Company may disclose or share your PII and Non-PII if it is necessary to enforce its TOS, protect its intellectual property rights, or protect its operational and financial interests.

SECURITY

The Company implements reasonable administrative, technical, and physical measures to protect your PII and Non-PII from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. While the Company strives to protect your information, no data transmission over the internet or method of electronic storage can be guaranteed to be 100% secure. You acknowledge and agree that the Company is not responsible for any unauthorized access to or use of your information that is not due to the Company’s gross negligence.

DO NOT TRACK

The Site does not respond to “Do Not Track” signals sent by your browser.

CHILDREN’S PRIVACY

The Site and the Services are not directed to children under the age of thirteen (13). The Company does not knowingly collect, use, or disclose PII from children under thirteen (13). If the Company learns that it has collected PII from a child under thirteen (13), it will delete such information promptly.

YOUR RIGHTS

You have the right to access, correct, update, or delete your PII. If you wish to exercise these rights, please contact the Company’s Customer Service department at admin@alfarep.com.

CALIFORNIA RESIDENTS

If you are a California resident, you have specific rights under California law, including the right to request information regarding how your PII is shared with third parties for their direct marketing purposes. To request such information, please contact the Company’s Customer Service department at admin@alfarep.com.

CONTACT

If you have any questions about this Privacy Policy or the Company’s practices, please contact the Company’s Customer Service department at admin@alfarep.com.

EFFECTIVE DATE

This Privacy Policy is effective as of August 1, 2023

LIMITATION OF LIABILITY
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TOS, AS SUPPLEMENTED BY THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY. YOU AGREE THAT THE COMPANY’S LIABILITY FOR ANY BREACH OF THE TOS OR THIS PRIVACY POLICY IS LIMITED TO THE AMOUNT 

YOU HAVE PAID TO THE COMPANY.

State-Specific Terms and Conditions

According to Sections 1798.83 and 1798.84 of the California Civil Code, residents of the State of California have the right to request a notice specifying the categories of PII that the Company shares with affiliates and third parties for marketing purposes and the contact information for those affiliates and third parties. You may submit such a request by sending an email to the Company’s Customer Service department at admin@alfarep.com